Each consumer review is checked for authenticity before it is published, ensuring that reviews only come from consumers who have actually purchased/used the products being reviewed.
The verification is done by the following measures:
- Manual verification in the form of a comparison of the rating with the order history of the merchandise management system to make a previous product purchase a necessary condition for publication.
- Submitting individualized links to consumers after completing an online order that lead to an online review form and ensure that only consumers who have actually purchased a product can access the review function.
Our company collects reviews through the independent service provider SHOPVOTE. SHOPVOTE uses automatic and manual measures to verify ratings. Information about the authenticity of customer reviews on SHOPVOTE can be found here.